Frontring

The phone rings. Your hands are full.

Sofia picks up for you. An AI receptionist who answers your customers around the clock, in Danish, Swedish, Norwegian and English.

Call SofiaSee pricing

On the fourth ring, Sofia picks up.

  1. Sofia

    Hi, you've reached Salon Lys. This is Sofia, the salon's AI assistant. How can I help?

  2. Customer

    Hi. Do you have time for a colour on Friday?

  3. Sofia

    The salon can answer that best. Shall I ask them to call you back today?

  4. Customer

    Yes please. Preferably after four.

  5. Message sent to the salon · 12:04

Example conversation, translated

When your hands are free again, the message is waiting.

If a customer wants a call back, you get an email with their name, number and what it's about. Sofia never promises a time she can't book.

Inbox

Sofia12:04

New enquiry: Maja

Wants
Colour, Friday
Call back
Today after 4 pm
Phone
22 •• •• 18

Sofia has not booked a time. Please call the customer.

Sofia09:12

New enquiry: Jonas

Wants
To move his Thursday appointment

Two ways to use Sofia

Only when you can't answer

The phone rings at your place as always. If nobody picks up within a few rings, or you're closed, Sofia answers.

All the way

Sofia takes every call and handles what she can. If the caller wants to talk to you, she transfers the call during opening hours.

How to forward your number

Every shop on the street has a phone that rings.

Sofia learns your prices, your opening hours and what customers usually ask. Then she answers the way one of you would.

A physiotherapist treats a patient's shoulder. The phone rings on the desk.

The physio

Customer

Can I see Line next week?

Sofia

I'll let the clinic know, and they'll call you today with a time.

Takes appointment requests

Sofia for physiotherapists
A bike mechanic trues a wheel. The phone rings on the workbench.

The bike shop

Customer

Are you open on Saturday?

Sofia

Yes, on Saturday we're open from 10 to 2.

Knows your opening hours

Sofia for workshops
The phone rings on the reception desk. In the treatment room, a clinician gives a client a facial treatment.

The skin clinic

Customer

How much is a consultation?

Sofia

A consultation is 495 kroner. Shall the clinic call you back to find a time?

Knows your prices

Sofia for clinics
A chef plates food at the kitchen pass. The phone rings on the bar counter.

The restaurant

Customer

There are twelve of us for a birthday next month. Can you take us?

Sofia

We would be happy to talk about it. I will pass your request on to the restaurant, and they will call you back tomorrow.

Takes group booking requests

Sofia for restaurants
A hairdresser folds foil into a client's hair. The phone rings on the counter.

The salon

Customer

Hi, do you speak English?

Sofia

Of course. How can I help you?

Switches from Danish to English

Sofia for hair salons
A self-employed consultant in a meeting with a client. On the table, the phone lights up with a call.

The consultant

Customer

Does Mikkel have time for a new project in November?

Sofia

I'll let him know, and he'll call you back.

Answers while you're in a meeting

Sofia for self-employed

And when several people call at once, she can take more than one call at a time.

She only says what you've taught her.

  • She always says she is an AI.
  • She only answers from the information you've given her.
  • She doesn't guess. If she doesn't know, she makes sure you call back.
  • If the caller asks for a person, she puts them through to you during opening hours.
  • If a caller drifts onto other topics, she politely steers back. If they keep going, she says a friendly goodbye.
  • We don't store any audio recordings of the calls.

From 995 DKK a month.

Less than a part-time receptionist, and she never takes a day off. No lock-in. All prices exclude VAT.

Basic

995 DKK/mo.

For the small business with one or two people.

  • About 150 calls a month (300 minutes)
  • 2 DKK per minute beyond that

Standard

1,995 DKK/mo.

For the business with several staff and busy days.

  • About 350 calls a month (700 minutes)
  • 1.80 DKK per minute beyond that

Pro

2,995 DKK/mo.

For businesses with several locations or a great many calls.

  • About 600 calls a month (1,200 minutes)
  • 1.60 DKK per minute beyond that
  • More numbers and priority support

In every plan

  • Sofia speaks Danish, Swedish, Norwegian and English and switches to the caller's language by herself.
  • Want Sofia connected to your booking system so she books directly? Write to us and we'll look at it together.

Setup costs the same as one month and is free with annual billing.

Full pricing details Compare with answering services and voicemailWhat does phone answering cost?

Call Sofia

Rather talk to a human first? Write to hej@svarlig.dk and we'll show you Sofia.

What owners ask

What is an AI receptionist?

A voice assistant that answers your business's phone when you can't. Sofia answers from your prices, opening hours and information, takes messages and emails them to you.

What does phone answering by an AI receptionist cost?

From 995 DKK a month excluding VAT for about 150 calls (300 minutes). No lock-in, and setup costs the same as one month.

Do we need a new phone number?

No. You forward your current number to Sofia, for example when you can't get to the phone or when you're closed. Customers call the number they always have.

Can Sofia take all calls, not just the ones we miss?

Yes. You choose: forward only the calls you can't take, or let Sofia take them all. If the caller wants to talk to you, she transfers the call during opening hours.

Can Sofia book appointments in our calendar?

She takes the request and emails it to you, so you confirm the time with the customer yourself. Want Sofia connected to your booking system so she books directly? Write to us and we'll look at it together.

Does she speak other languages than Danish?

Yes. She answers in Danish and switches to Swedish, Norwegian or English when the caller speaks it.

Can callers tell it's an AI?

Sofia always says at the start of the call that she is an AI assistant.

What happens if she can't answer?

She doesn't guess. She takes the caller's name and number and sends you a message so you can call back. If the caller asks for a person, she transfers the call to you during opening hours.

Which businesses is it for?

Small businesses and the self-employed, where the phone rings while your hands are full or you're in a meeting: clinics, hair salons, workshops, restaurants, consultants and others who serve customers.

Does she have to be called Sofia?

No. Sofia is just our demo. With you she gets the name and voice you choose, female or male, and introduces herself with your business's name.

How do we get started?

We set Sofia up with your prices, opening hours and answers to what customers usually ask. Then you test her with us before she takes real calls.

When you close, she still answers.

Evenings, weekends and holidays. The customer gets an answer right away, and you get the message for the morning.

The phone rings again. She picks up.

Sofia, Frontring's AI receptionist, wearing a headset.

Call Sofia.

Talk to her right here in the browser. In the demo she answers the phone for a Danish clinic; at your business she learns your own and gets the name and voice you choose. She answers in Danish; speak English, Swedish or Norwegian and she switches.

Five minutes at most. Your microphone is only used during the call. Sofia is an AI.