What does a missed call cost?
It depends on who is calling and whether they try again. With your own numbers you can work out what unanswered calls cost a month, and what it costs to take them.
Work it out
The fields hold an example. Change them to your own numbers.
About 4,900 DKK a month in lost margin
That is around 3 customers a month who went elsewhere.
And about 3 hours a month calling back.
Basic costs 995 DKK a month excluding VAT. On your numbers it pays for itself with one new customer a month.
The numbers stay in your browser, and we store nothing. A month is counted as 52 weeks divided by 12.
How to find your numbers
- Unanswered calls: check the call log on your phone or in your phone system, and count a typical week.
- New customers: how many of the calls you do take are from someone you don't already know?
- Don't call again: for a week, count how many of the unanswered numbers don't call again and don't answer when you call back.
- Would have become customers: how many of the new people who call end up as your customers today?
- What you earn on a new customer: the gross margin on a typical first purchase, not the revenue.
- Minutes calling back: including the time it takes to work out who it was and what they wanted.
What the sum leaves out
- Customers who come back for years. The sum only counts the first purchase.
- Customers who tell others you're hard to reach.
- It also cuts the other way: set the shares too high, and the loss comes out too big.
- There are no Danish figures for how many people call again. Use your own.
How to miss fewer calls
- Forward when you don't pick up, so the call goes somewhere instead of ringing out.
- Call back quickly. The longer it takes, the bigger the risk the customer has found someone else.
- Record a voicemail greeting that says when you'll call back.
- Let an AI receptionist take them. She answers at once and sends you the name, number and what it's about.
Questions about missed calls
How do we work out what a missed call costs?
Multiply the number of unanswered calls by the share who are new customers, the share who don't call again, the share you would have won, and what you earn on a new customer. The calculator on the page does it for you on your own numbers.
Don't customers just call again?
Some do, others call the next business on the list. There are no Danish figures for it, so count for a week yourself how many of the unanswered numbers don't call again.
How many customers do we need to save before an AI receptionist pays off?
Basic costs 995 DKK a month excluding VAT. If you earn 1,000 DKK on a new customer, it pays for itself with one new customer a month.
Let Sofia take them.
Call her in the browser and hear how she handles a call you can't get to.